PRINCIPLES OF ETHICAL COMMUNICATION ABOUT PERSONS WITH DISABILITIES

Ethical communication about persons with disabilities is based on their dignity, rights, and individuality. Communication about persons with disabilities often contains stereotypes, prejudices, and paternalistic methods, which contribute to their further marginalization. It is necessary to adopt communication practices that emphasize empowering language, avoiding offensive or derogatory terms. Reporting on persons with disabilities should be fact-based, avoiding sensationalism or unethical emotional manipulation, reflecting respect for the autonomy and perspectives of persons with disabilities. The use of appropriate language helps frame disability as part of human diversity. The media and institutions in Bosnia and Herzegovina should adopt an approach that promotes the realization of the rights of persons with disabilities and combats stigmatization by educating media professionals on ethical reporting standards and enforcing laws that protect the rights of persons with disabilities. The aim of this paper is to offer recommendations for improving communication and reporting practices involving persons with disabilities, in order to reduce stigmatization and foster respect for their rights. Keywords: communication about persons with disabilities, ethics, inclusivity, rights of persons with disabilities, stigmatization