Demand Planning Excellence: The Case for Incorporating Macroeconomic Leading Indicators

Today’s demand planning landscape is increasingly defined by radical uncertainty. Professor Yves R. Sagaert from the research group Predictive AI and Digital Shift at VIVES University of Applied Sciences is one of many scholars who posits that to survive and thrive in this new normal, demand planners must consider incorporating leading macroeconomic indicators into their demand forecasts. This field of research is vital for better understanding how the early warning signals in leading macroeconomic indicators can be used to inform precision forecasting and minimise forecast-reality variance.