Mutual Contribution of Visual Epistemology, Visual Literacy and Eco Fashion Design to the Building of Prosperity Fashion

Artistic practice and creative industries, including fashion and the fashion world, are of great importance for spreading and raising ecological awareness. But for this to happen, fashion and the fashion industry, which is considered one of the biggest polluters, must adopt a prosperous vision of the world and our future towards sustainability and environmentally friendly practices. In this paper, we propose that fashion design, as an exceptionally visual medium, could use the means of visual fashion literacy and visual epistemology in the name of building environmental awareness. We will demonstrate this in three steps, dictated by three provocative questions: What is it that we avoid seeing? What is the new vision of prosperity? How to see the invisible?