Ecotourism Development Strategy in the Karimunjawa National Park

Karimunjawa National Park has seen a surge in tourism over the past decade. However, many tourists lack awareness of ecotourism principles, leading to ecological damage, particularly to coral reefs. A recent study by the park manager found 7.48 hectares of damage, mostly due to tourism. To address these issues, a comprehensive ecotourism strategy is needed. This study aims to develop such a strategy using the AHP and SWOT methods. The results, which combine AHP and SWOT, show an IFAS value of 0.59 and an EFAS value of 1.06. This suggests that a robust strategy, choosing the six SO (Strengths-Opportunities) and ST (Strengths-Threats) strategies with the highest values, is key to preserving the environment through ecotourism and conservation.