Social comparison and Social media’s effects on Self-esteem

Purpose : The purpose of this paper is to investigate the impact of self-comparison and social media on self-esteem, with a focus on understanding the complex relationships between social comparison, social media usage, and self-esteem outcomes. By exploring the effects of social comparison on body image and the role of social media in shaping self-esteem, this research seeks to provide insights into the factors that influence self-esteem and inform strategies for promoting healthy self-esteem and well-being in individuals. Design : The study is taken from secondary data, Like google scholar, internet, literature review, books and blogs. Findings : The most of the study results shows the social comparison’s and social medi’s effects making negative impact on self esteem.Negative Effects of Social Comparison like Social media platforms showcase curated highlight reels, fostering unrealistic comparisons and feelings of inadequacy, which can lead to lower self-esteem, anxiety, and depression. Constant exposure to idealized bodies, beauty standards, and lifestyles can contribute to body dissatisfaction, eating disorders, and low self-esteem. Impact on Body Image: Social comparison on social media can lead to body image concerns, particularly among young adults and adolescents. Exposure to idealized body types and beauty standards can perpetuate negative body image and low self-esteem. Role of Social Media Social media can provide a platform for self-expression and social support, but excessive use can lead to decreased self-esteem and increased anxiety. Social media usage can also influence self-esteem through likes, comments, and followers, which can create a sense of validation or rejection. Paper type : Review paper Keywords : Social comparison, Social media, Self-esteem, Body image, Mental health, Online behavior, Social influence, Comparison theory