Ferrari S.p.A.: A Comprehensive Study of Strategy and Market Position

This paper offers a thorough market and strategic study of Ferrari S.p.A., one of the top manufacturers of luxury sports cars globally. The study evaluates Ferrari's marketing strategies critically, emphasising how the company relies on product and marketing principles. Key political, economic, social, technological, environmental, and legal issues influencing Ferrari's operations are identified through a thorough examination of the company's marketing environment utilising the PESTEL framework. The study also critically examines Ferrari's marketing mix with a discussion of future success determinants, emphasising the necessity for the corporation to maintain its market leadership and brand reputation in the electric car era by ongoing innovation, environmental initiatives, and adaptation to changing consumer preferences.