DYNAMIC MARKETING STRATEGY IN THE CONTEXT OF ARMENIANCHINESE ECONOMIC RELATIONS

The article analyzes the dynamic marketing strategy in the context of Armenian-Chinese economic relations. The dynamic marketing strategy assesses the current situation in the market and the internal and external factors affecting it, such as prices, market access opportunities, access to information about competitors and the range of products. Based on this idea and the need to assess the economic benefits of cooperation in Armenian-Chinese relations, the article develops a dynamic marketing strategy with its sequential steps. For the quantitative assessment of the dynamic marketing strategy model, the article considers the mechanism according to which the demand management strategy, the strategy depending on the increase in market share, as well as the strategy depending on the profitability of consumers are calculated. The article presents and analyzes the “Chinese Belt and Road Initiatives between Economics and Geopolitics. consequences for Armenia” report, as well as the main benefits and developments of cooperation with Armenia. Moreover, Chinese investments mainly have some geopolitical orientation, which makes the projects more profitable for China itself than for the participating countries themselves. Especially when the countries participating in the “Belt and Road Initiative” cannot repay their debts. As a result, there may be a transfer of natural resources, relevant infrastructure, for example, ports, mineral pipelines to China.