Analysis of Tourist Attraction Slogan Translation from the Perspective of Translation Geography—A Case Study Based on the “Sichuan Province Chinese-English Bilingual Collection of Urban and Scenic Promotion Slogans”

翻译地理学在外宣材料翻译方面有着重要的指导意义。本文以《四川省城市及景区宣传口号中英文对照》为例，通过翻译地理学的三个方法论——“选择性疏忽”、“淘汰性压抑”和“再地方化”，分析了翻译过程中需要考虑的地理、文化和历史因素，探讨了翻译地理学在地方性外宣翻译中的价值。研究发现，该理论的应用不仅能提升翻译质量，还传递了四川地域的特色文化，对城市及景区宣传口号的翻译实践具有指导意义。Translation Geography holds significant guiding value for the translation of international communication materials. This study employs the Sichuan Province Chinese-English Bilingual Collection of Urban and Scenic Promotion Slogans as a case study. Through the application of three methodological frameworks in Translation Geography—“Selective Negligence”, “Suppressive Elimination”, and “Relocalization”—it analyzes the geographical, cultural, and historical factors to be considered in the translation process and explores the theoretical value of Translation Geography in localized international communication translation. The findings reveal that the application of this theory not only enhances translation quality but also effectively conveys Sichuan’s distinctive regional cultural characteristics. The study provides practical guidance for the translation of urban and scenic promotion slogans.