Application of K-Nearest Neighbor Algorithm For Sentiment Analysis On Free Fire Online Game Based On Google Play Store Reviews

The swift expansion of the digital gaming sector, especially online games like Free Fire, has produced extensive user feedback via platforms like the Google Play Store. This research utilizes the K-Nearest Neighbor (KNN) algorithm to conduct sentiment analysis on 5,000 user reviews, with the goal of assessing its classification effectiveness. Following preprocessing (case folding, Text Cleaning, tokenization, stopword Removal, stemming), the data was converted using TF-IDF and balanced through SMOTE. Experimental findings indicate that KNN attained a peak accuracy of merely 36.53% (at k = 14), reflecting weak performance with high-dimensional textual data. In contrast, Logistic Regression attained a notably higher accuracy of 88%, showcasing its dominance for this task. The results offer perspectives for game developers to assess user feelings and emphasize the significance of selecting suitable machine learning models. Future research should investigate advanced classifiers like SVM, Random Forest, or deep learning methods to enhance accuracy.