THE POTENTIAL APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT

<ns3:p>The potential applications of artificial intelligence in human resource management are vast – ranging from the automation of tasks such as recruitment and employee selection, onboarding, payroll processing, and employee documentation management to performance management, which is crucial for success in day-to-day operations. These trends point to a revolution in HRM practices. Artificial intelligence offers unparalleled opportunities for enhancing workforce management, optimizing processes, and supporting strategic decision-making. Numerous academic studies indicate a sharp increase in interest in AI applications in human resource management.The aim of this article is to analyse the potential applications of artificial intelligence in human resource management. The paper presents the role and significance of AI in HRM, with a particular focus on the automation of HR processes. It adopts the thesis that the use of artificial intelligence can improve the effectiveness of decisions made within HR functions. The literature review is complemented by a brief bibliometric analysis based on data sourced from the Scopus database.</ns3:p>