OPPORTUNITIES AND CONDITIONS OF IMPLEMENTING GAMIFICATION IN HUMAN RESOURCE MANAGEMENT IN ORGANIZATIONS

<ns3:p>Gamification represents an innovative approach to supporting human resource management by applying game-based mechanisms within organizational contexts. The objective of this study is to examine the opportunities and conditions for implementing gamification in human resource management, with particular focus on its practical effects based on a case study of SolarEdge. The research findings indicate that the implementation of gamification mechanisms contributed to increased employee motivation, engagement, and competency development. Key determinants of effectiveness included rule transparency, point-based reward systems, individualized incentives, and alignment of challenges with organizational specifics. The study employed empirical research utilizing a diagnostic survey method and a structured questionnaire administered to SolarEdge employees.</ns3:p>