THE PROBLEM OF INNOVATIVENESS OF AN ORGANIZATION IN THE PERCEPTION OF STUDENTS IN THEIR FINAL YEARS OF STUDIES

<ns3:p>The cognitive goal of the publication is to explain the concept of innovativeness and to recognize the issues of organizational innovation. The research goal is to get to know the opinions of students related to the perception of innovativeness in relation to the terms describing it at the organizational level. Examining the perception of organizational innovation by students seems important because they are a potential resource of many organizations. The research method used in the publication is based on a review of the subject literature and an empirical study carried out using an original survey questionnaire. The argumentation process concerns considerations focused on the perception of innovativeness and the recognition of innovativeness in organizational practice. The analysis of the results includes a description of the basic research results. The research revealed diverse attitudes of respondents towards various issues related to innovativeness. The analysis and results of the research procedure confirmed the multiplicity of perceptions of organizational innovativeness and its problematic nature. The research results may be useful for entities for which innovation is part of their daily activities. In addition, recognizing the phenomenon of innovativeness complexity may constitute the basis for further research in this area.</ns3:p>