Periodic Investigation and Analysis of Two-Week Tweets on a “Fellow Traveller” Tourism Official Account and Suggestions for Operation Improvement

本文对某“搭子型”旅游公众号2024年6月第一周、第二周的推文进行了阶段性的调查，测算并比较了推文阅读统计指标，分析了存在的问题，进一步明确了工作目标，建议某“搭子型”文旅公众号尽快构建新的闭环管理框架、改进运营策略，对于促进数字化转型、提高社会知名度、构建私域流量，乃至推动商业化运行都有着一定的现实意义。This paper conducts a phased survey on the tweets of a “fellow traveller” tourism official account in the first and second weeks of June 2024, calculates and compares the statistical indicators of tweets reading, analyzes the existing problems, further clarified the work objectives, and suggests that tourism official account should build a new closed-loop management framework as soon as possible and improve the operation strategy, which has certain practical significance for promoting digital transformation, improving social popularity, building private domain traffic, and even promoting commercial operation.