PROBLEMATIC ASPECTS OF DIGITALIZATION OF THE INTELLECTUAL PROPERTY MARKET IN THE CONTEXT OF UKRAINE'S INTEGRATION PROCESSES WITH THE EU

The article analyzes the peculiarities of the intellectual property market in Ukraine. The author identifies, summarizes and provides a brief description of the types and subjects of market relations in the field of intellectual property. The formation of the digital market in Ukraine, in particular, of intellectual property rights objects, is considered. The author identifies the differences in market relations in relation to tangible and intangible assets (results of creative and/or intellectual activity of a person). The importance of directing the state policy towards the implementation of the provisions of the European Union legislation on standards for the protection of intellectual property rights and personal data protection is determined. The author points out the need to improve the mechanisms of public administration in this area. The article identifies the main problems that need to be addressed to enable the full completion of Ukraine's integration processes into the European Union. The author identifies the main areas whose development will allow increasing the level of protection of intellectual property and personal data through the use of digitalization and modern technologies. The author establishes that with the development of digital technologies, intellectual property rights objects become more vulnerable in terms of their possible unauthorized use and new threats caused by global digitalization. This leads to an urgent need to counteract manifestations of unfair competition and improve the legal mechanism of public administration in the field of protection and enforcement of intellectual property rights in Ukraine.