FUNDRAISING TOOLS IN EDUCATION

The article examines the specifics of mastering the basics of fundraising and using fundraising tools to increase funding for educational organizations and attract the necessary resources in order to solve the tasks of strategic planning of educational institutions of various types. The groups of sources and resources of financing from the point of view of long-term strategies of functioning of educational organizations are analyzed. Fundraising in education is presented from the perspective of attracting the experience of various types of educational institutions, including non-profit ones, to finance events and projects, taking into account the practical use of fundraising tools in the activities of educational organizations to attract the necessary additional financial resources.