INNOVATIVE APPROACHES TO MANAGEMENT ACCOUNTING IN THE CONTEXT OF DIGITALIZATION TO SUPPORT STRATEGIC BUSINESS DECISIONS

The introduction of innovative solutions and approaches to management accounting in the context of digitalization transforms it from a support subsystem into a key component of strategic enterprise management. This contributes to more effective management and improving the quality of strategic decisions. The purpose of this study is to build a methodological and organizational model of management accounting for strategic business management. The work uses modeling, analysis and synthesis methods, and generalization. The article describes the transformation of the approach to defining management accounting, as a result of which the need to establish a clear connection with the strategic aspects of management was recognized. The essence of management accounting in the context of digital transformation as an information support system for strategic decision-making is revealed. It is noted that the impact of the introduction of digital technologies on the accounting profession can be defined as the result of five forces: speed, volume, value, diversity and reliability of information. It is revealed which technologies can be used in management accounting and their main benefits for their implementation, in particular, Enterprise Resource Planning Systems, Cloud Computing, Big Data (BD), Internet of Things (IoT), Analytics, and Artificial Intelligence. Existing software solutions for the digitalization of management accounting are characterized: spreadsheets, accounting programs with elements of management accounting, ERP systems, profile management accounting programs, independently developed systems, BI systems and data visualization. The necessary skills that management accounting specialists must master in terms of technological and social skills are revealed. As a key result of the research, an integrated management accounting model for strategic business management was formed, which provides an understanding of the general organizational structure of management accounting in the context of digitalization, key processes, and the use of management accounting results in the process of strategic decision-making.