INNOVATIVE PROJECT MANAGEMENT APPROACHES TO STRENGTHEN MECHANISMS FOR MANAGEMENT OF ECONOMIC SECURITY OF ENTERPRISES IN THE CONDITIONS OF DIGITAL TRANSFORMATION

The article focuses on the possibilities of using project management to optimize the functioning of the economic security management mechanism. The paper explores the transformative impact of digital technologies on project management, emphasizing the urgent need to rethink and adapt traditional approaches in response to the ongoing digitalization of businesses and organizations. As markets evolve and technological disruptions become increasingly frequent, project managers face the challenge of maintaining efficiency, flexibility, and innovation throughout the project lifecycle. The study underscores the significance of agile methodologies such as Scrum, Kanban, and SAFe in enabling adaptive planning, iterative development, and continuous stakeholder engagement. It also addresses the integration of digital tools including cloud-based platforms, project management software, AI-powered analytics, and task automation systems that streamline decision-making processes and enhance productivity. The research highlights the shift from predictive to hybrid and adaptive management models, which better align with the fastchanging business environment. Special attention is given to the development of soft skills and digital competencies among project teams, fostering a culture of knowledge sharing, collaboration, and resilience. The article discusses how project-oriented organizations can benefit from incorporating digital transformation strategies into their operational and strategic planning, ultimately increasing their ability to deliver successful projects under conditions of uncertainty. Moreover, the article identifies key factors contributing to effective project execution, such as digital leadership, organizational agility, and proactive risk management. Practical recommendations are presented to increase the level of efficiency of project implementation, taking into account innovative tools and strategies, and to strengthen their ability to counteract digital risks in the external and internal environment of the enterprise. The results of the study can be used to modernize project activities within the framework of the functioning of the economic security management mechanism in the conditions of a changing digital environment. While the study does not present empirical results, it frames the discussion around relevant challenges and proposes theoretical insights and practical recommendations for enhancing project outcomes. This work aims to support project managers and organizational leaders in navigating the complexities of digital transformation through innovative and forwardthinking management practices.