The Model for Managing Entrepreneurial Commitment: Literature Review of Entrepreneurial Commitment and a Proposal for a New Model

Researchers have long focused on entrepreneurial commitment as an entrepreneurial behavior pattern. However, research on entrepreneurial commitment has been diffuse and fragmented, and research perspectives are limited compared to the diverse problems raised. As a theoretical study, this article aims to review entrepreneurial commitment research and propose a new model to serve as a basis for future research. Through a narrative literature review, we analyze the accumulation of entrepreneurial commitment research and the theory behind it and propose a new model through a comparative analysis with a broader accumulation of commitment research in social psychology, organizational psychology, and business strategy. To date, entrepreneurial commitment research has been mainly based on theories such as goal commitment, the three-component model of workplace commitment, and escalation of commitment. These studies often consider commitment as a psychological state, and little attention has been paid to commitment as an action or the interaction between actions and psychological states. Researchers have also yet to study process studies, which focus on how and why things appear, change, or end. This article proposes a model for managing entrepreneurial commitment that incorporates commitment as an action and enables process research. This model makes it possible to study a wider range of entrepreneurial behavior patterns and entrepreneurial phenomena from the perspective of entrepreneurial commitment.