Digitalization and local agricultural products in Morocco: towards sustainable development - Case of the Marrakech-Safi Region

Digitalization is rapidly transforming various sectors, including agriculture, and offers new opportunities to promote sustainable development and highlight local uniqueness. In Morocco, a country renowned for its diverse agricultural landscapes and rich culinary heritage, the integration of digital technologies into local production has the potential to transform traditional practices, enhance quality and authenticity, expand market access, and contribute to sustainable development. This research paper aims to explore the interaction between digital technologies and local products in Moroccan agriculture, assess the current state of digital technologies in this context, examine their impact on local production, and identify the various challenges and opportunities associated with their use. By analyzing existing literature, case studies, and available data, this study provides insight into the role of digital technologies in shaping the future of local resources in Moroccan agriculture.