Awareness, social influence and intention to maintain e-wallet use of individual generation Z customers in Can Tho city, Vietnam

The paper in this study provides a theoretical overview related to the behavior, intention to maintain the use of ewallets and related factors that impact the intention of Generation Z individual customers to maintain the use of ewallets.From the general theoretical basis and the actual situation, The proposed model includes factors including Easy awareness definition, Security awareness, Intention to maintain, Trust in e-wallets, Social influence, which has a positive impact on behavior intent to maintain e-wallet usage.The survey was conducted in 4 districts of Can Tho City, Vietnam.The research results show that 5 factors have a positive effect and thereby also confirm the influence of those factors on the intention to maintain, reinforcing the theoretical basis of behavior, especially the behavior of retention.From there, serve as a basis and propose relevant governance implications for further research, related to behavioral intentions, usage retention intentions of Generation Z individual customers.