Impact of Competitive Intelligence on Economic Sustainability

This research explores the impact of competitive intelligence on economic sustainability.A structured questionnaire was distributed to a targeted sample of 210 upper and middle managers in Jordanian Islamic banks, getting back 200 valid responses.The research employed Smart-PLS analysis to validate the model and analyze different relationships.The findings reveal that competitive intelligence with its dimensions has a significant impact on economic sustainability, but when every dimension was analyzed individually it was found that competitor intelligence does not affect economic sustainability, while others (market intelligence, technological intelligence, and social intelligence) have an impact on economic sustainability.This finding highlights the importance of competitive intelligence in service industries like banks for achieving economic sustainability.The practical implications of this research can be applied by Jordanian banks looking to gain economic sustainability which become very challenging for many organizations in highly competitive markets.