Increasing Competitiveness Through Human Resources Management Strategies in Micro, Small and Medium Enterprises in Jember Regency

This study aims to identify factors both internal and external to MSMEs.In addition, this study also aims to identify existing strategic alternatives related to human resource strategies to increase the competitiveness of SMEs.Based on the problems and research objectives to be achieved, this type of research is qualitative research.The role of the researcher is as a key instrument, data collection techniques are carried out by triangulation (combined), data analysis is inductive/qualitative in nature, and the results of qualitative research emphasize meaning rather than generalization (Anggito&Setiawan, 2018).The population of this study were MSME actors in Jember Regency as informants.To determine the respondents who will be used as informants in this study, the snowball sampling method will be used.This method is appropriate to use considering that it is related to the actors in MSME in Jember Regency which include key persons (owners/managers) of MSME.MSMEs have proven to be business actors who are resilient in any economic situation, and this has been proven during the economic crisis several years ago.However, in the midst of the resilience of MSMEs, they face several difficulties.The most dominant difficulties can be overcome in the areas of human resources, marketing, capital including limited business capital, guarantees in borrowing capital loans, too high interest for capital loans, then difficulties in raw materials including limited (rare) raw materials, increased raw material prices, delivery of materials default is often interrupted.