Characteristics of Radical Change Management in The Trangsan Sukoharjo Furniture Industry: Market Expansion, Production System, Human Resources Quality

To maintain its existence, change is definite in every organization.The furniture industry in Indonesia has experienced dynamic changes in terms of production rate, sales, and export volume to foreign markets.After being hit by the COVID-19 pandemic, the rattan industry in Trangsan Village, Sukoharjo, Indonesia is now starting to rise.This study used a case study approach, which allows researchers to examine cases using the data collected from observations, interviews, and reports.Based on the results of observations and interviews conducted by researchers, the first step of change is expanding the market share from local to international with a focus on producing export-quality products.The second stage of change is changing the production system.The third step is creating products that are distinctive from other industries supported by the production quality control department to create quality and diverse products.The fourth stage is improving human resources and increasing employees' skills.The fifth stage of change is improving the production techniques since rattan products were manually created using hand plaiting techniques.The sixth stage of change made by industrial entrepreneurs is holding a cooperation forum which aims to increase industrial development and resolve various existing problems.In conclusion, the furniture industry in Trangsan needs to partner up with large-scale furniture companies both within and outside of Surakarta to support business expansion.To support international marketing, entrepreneurs need to use information technologies.