Designing Strategy of Pesantren Unit Business Virtual Market in Indonesia

Pesantren (or Islamic boarding schools) have an economic empowerment function through efforts to implement economic functions carried out by forming businesses that is managed by the boarding schools that are able to meet the needs of themselves and the needs of the surrounding community.The rapid development of technology makes business owners to follow new business trends, one of which is the use of virtual markets in the interest of business purposes, for both marketing and sales.Islamic boarding schools as business owners must also follow this trend.Sources of data used in this study are primary data sources in the form of interviews, observations and descriptions in the form of numbers and writing and secondary data.Data collection techniques are observation methods, interview methods, documentation methods.The data analysis technique in this study uses the ANP method which is a method that can be used in various qualitative studies, such as decision making, forecasting, evaluation, mapping, strategizing, resource allocation, and so on.The results of this study can determine the priority problems and strategies that can be used as decision making by management.