Role of Financial Technology “Fintech” in Presenting a Well-built Customer Experience (CX) within Banking Sector

Current study aimed at examining how financial technology "fintech" through its dimensions (ease of use, perceived value, customer support, assurance, and speed) can present a well-built customer experience (CX) within banking sector from perspective of banks' clients.Quantitative methodology was adopted, and a questionnaire was selfadministered by (377) banks' clients within Jordanian banking sector.SPSS v. 23rd was used to mitigate primary data and realize study's hypotheses.Results indicated that acceptance of study hypothesis and confirmed that there is a statistically significant influence at (0.05 p) of Fintech on customer experience within banking sector.In addition to that, results indicated that among the chosen set of dimensions it appeared that speed was the most influential of all of the adopted sub-variables as it scored a variance of 82.5% with the dependent variable.This indicated that speed is among the elements that increases the positivity of customer experience.Current study is expected to resemble an approach to many financial institutions and banks and raise their awareness regarding sustainability in banks' operations.Depending on fintech may decrease the need for the traditional bank operations which mainly depend on paper.In addition to that, current study draws the attention of banks towards the importance to adopting secure and efficient operations in terms of protecting the sensitive data and information of customers.