Comparative Analysis of Huawei’s Strategy: From the US Ban to New Market Opportunities

This paper focuses on analysing Huawei's strategy from one year prior to the US-imposed bans until 1 June 2024. The topic's relevance lies in assessing how large technology companies adapt to global challenges, particularly in the face of sanctions, technological restrictions, and emerging market conditions. The main objective of the research is to examine Huawei's strategic decisions, notably its entry into new markets (India, Africa, Europe), product diversification, and technological innovations. The tasks include a comparative analysis of approaches to different regions, assessing the impact of sanctions on the company's operations, and evaluating its adaptation strategies. To achieve these goals, comparative analysis, critical review of sources, and statistical data were employed. The article also examines the impact of technological restrictions and reputational challenges on the company's market position and Huawei's competitive struggle with other global industry leaders, such as Samsung and Apple. Th