CSR IN HIGHER EDUCATION: THE CASE OF THE UNIVERSITY OF SZCZECIN

Purpose: This paper aims to examine how the University of Szczecin addresses Corporate Social Responsibility (CSR) within its institutional framework. Employing a case study approach, the research investigates the university's strategies and initiatives that reflect its commitment to ethical practices, sustainability, and community engagement. By analyzing these efforts, the study seeks to understand the role of CSR in shaping the university's operations and its impact on stakeholders. Design/methodology/approach: This paper employs a qualitative case study approach focusing on the University of Szczecin. Data were collected through content analysis of publicly available materials, including strategic documents, CSR reports, and information published on the university's official websites. This study employed a qualitative content analysis approach grounded in thematic coding. Findings: The University of Szczecin has undertaken various Corporate Social Responsibility (CSR) initiatives, including the incorporation of CSR topics into academic programs, the establishment of ethical practice and others. However, the study identifies that the university's communication of these CSR activities is limited, with insufficient visibility on official platforms. Additionally, the absence of formal CSR reporting mechanisms further obscures the extent and impact of these initiatives, making it challenging to assess their effectiveness and areas for improvement. Research limitations/implications: The research is limited to a single institution, which may affect the generalizability of the findings. Practical implications: The findings offer practical insights for university policymakers aiming to integrate CSR into higher education institutions. By highlighting effective strategies and identifying areas needing attention, the study provides a roadmap for enhancing CSR practices. Social implications: The integration of CSR in higher education has the potential to foster a culture of social responsibility among students and staff, leading to positive societal impacts. The University of Szczecin's initiatives serve as a model for how academic institutions can contribute to sustainable development and community well-being. Originality/value: This study offers valuable insights into the practical application of Corporate Social Responsibility principles within a Polish higher education institution. By focusing on the University of Szczecin, it provides a detailed examination of how CSR initiatives are implemented in the academic context, highlighting both achievements and areas needing improvement.