Formation of Calculation and Analytical Systems for Trademark Valuation as Part of Financial and Economic Expertise

The article considers the methodology for valuation of the trademark owned by a company as an intangible asset. The purpose of the study is to propose a new methodological approach, basing on balance sheet indicators as well as indicators of liquidity and net profit of the company which helps you to most correctly assess the value of a trademark owned by a company. The objective of the study is to introduce new calculation and analytical systems into the methodology for determining the value of a trademark owned by a company within the framework of financial and economic expert research. The relevance of the study is driven by the need to introduce interrelated analytical mechanisms to determine the amount of royalty and the discount rate, as well as to evaluate the criteria for their practical application. The conclusion is that in the calculation and analytical system developed for trademark valuation, the royalty amount can be derived from the operating margin cost by correlating the arithmetic average cost increase of the “Net profit” indicator for previous years with the arithmetic average cost of the “Revenue from sales” indicator for previous years. It is also proposed that the discount rate can be determined within the framework of a cumulative model by summing up premiums for risk factors and developing a new calculation and analytical system for distributing risk premiums with a pre-selected maximum percentage point. This approach allows to assume what level of risk will be in this system in terms of ensuring the “Arithmetic average increase” indicator for the net profit.