Development Strategy of LLC «VNS»: Competitiveness Analysis and Change Forecast

The article examines approaches to developing a growth strategy for a regional online media outlet, using the case of LLC «VNS». The relevance of the study is driven by the increasing uncertainty of the external environment, digital transformation, and rising competition in the media market. The research includes SWOT and PEST analyses, along with the application of the Ansoff Matrix to identify the optimal development strategy. As a result, a product development strategy is determined to be the most resource-efficient and best aligned with the current operating conditions of the company.