CHARACTERISTIC FEATURES OF THE USE OF ARTIFICIAL INTELLIGENCE IN THE MANAGEMENT OF RUSSIAN COMPANIES

The purpose of the study is to analyze the use of artificial intelligence in the management of Russian companies, including the possibilities of its optimization. The research materials include modern scientific foreign and domestic works in the field of the impact of the use of artificial intelligence on management effectiveness, as well as the practice of Russian companies presented in the reports of leading organizations. The article uses such research methods as analysis, generalization, systematization of literature, analysis of secondary data, as well as case studies. Research result: based on literature reviews and analysis of Russian companies' practices, an algorithm for optimizing the use of artificial intelligence in the management of Russian companies has been developed. Conclusions: a) the use of universal solutions based on artificial intelligence does not allow taking into account the specifics of the management tasks of Russian companies; b) models focused on internal organizational parameters and decision-making structure ensure greater effectiveness in the implementation of artificial intelligence technologies; c) to increase the effectiveness of the use of artificial intelligence in management requires the inclusion of algorithms in the management evaluation system and adaptation to the company's resource constraints.