Digital Education Through a Visual Campaign to Raise Awareness of Dyscalculia in the Educational Community

The research carried out is raised with the purpose of making dyscalculia visible as a specific learning disorder that, despite its frequency, is still poorly understood in the educational environment through an interdisciplinary approach that articulated graphic design, inclusive education and digital communication, an educational visual campaign was created focused on the NUMI platform and its application in social media. The intervention was based on collaborative methodologies, usability tests with children and a reflective analysis of the perceptions of parents and teachers, which allowed managing the problem from a sensitive, inclusive, and informed perspective. The results demonstrated that using appropriate visual resources along with accessible digital communication strategies can inform and also transform the way in which dyscalculia is perceived and handled in the classroom. In this aspect, the campaign managed to motivate interest, generating dialogue and promoting a deeper understanding of the barriers faced by students living with this disorder. In addition, visual literacy competencies were strengthened, enhancing the value of design as an educational tool. Thus, the results demonstrated that the use of appropriate visual resources, along with accessible digital communication strategies, can inform and also transform the way in which dyscalculia is perceived and confronted in the classroom, generate dialogue and promote a deeper understanding of the barriers faced by students living with this disorder, furthermore, strengthened visual literacy skills enhancing the value of design as an educational tool, therefore, this research shows that graphic design, when applied from a social and collaborative perspective can influence educational change and generate significant impacts at the community level.