Organizational change and digital management: Enhancing innovation and competitiveness in institutions

This study aimed to analyze the impact of organizational change and digital management in enhancing innovation and competitiveness within institutions, focusing on the role of digital transformation in improving operational efficiency. The descriptive approach was adopted, and a questionnaire was used to collect data from a purposive sample of 43 employees at the Directorate of Commerce in Djelfa. The results showed that organizational change effectively contributed to improving institutional performance by streamlining procedures and enhancing operational efficiency. However, challenges such as internal resistance and traditional organizational culture remained major obstacles to achieving sustainable transformation. The findings also confirmed that the success of organizational change is reinforced by integrating digital transformation with effective management policies. Accordingly, the study recommends intensifying training programs and strengthening internal communication to reduce resistance and ensure a more effective integration between digital transformation and administrative strategies, thereby contributing to improving institutional performance.