The Mechanism of the Multidimensional Formation of Public Library Visitors' Perception of Worthiness: A Grounded Theoretical Exploration Based on Online Review Data

This paper explores the reasons why public libraries attract visitors by studying the formation mechanism of the public library visitors' perception of worthiness. Taking the New York Public Library as an example, this paper uses the grounded theory method to conduct a qualitative analysis of the online English reviews on the TripAdvisor website, and innovatively combines the perceived value theory with the expectation confirmation theory to classify the perceived worthiness dimensions of visitors', revealing three dimensions of perceivable value: Planning factors, experience factors and outcome factors, as well as six sub-dimensions (main categories): visit expectation, imagination, positive emotions, satisfaction, appreciation and reward. A visitors' expectation confirmation model of perception of worthiness is constructed. The research results of this paper theoretically provide an example for the expectation confirmation theory, supplement multiple dimensions perception of worthiness for the perceived value theory, and provide suggestions for public libraries to play a cultural function, enhance their attractiveness, and meet the diverse needs of visitors in practice.