International Recruitment Strategies in International Companies: Expatriate Recruitment Experience and Its Impact on Organizational Performance

The article discusses the essence and peculiarities of international recruitment, the importance of expatriates in an international company, as well as their place in each of the recruitment approaches. The article analyzes international recruitment strategies and expatriate hiring practices in the international food company Nestle, and assesses their impact on organizational efficiency. The relevance of the research is due to the growing globalization of business and the need for effective management of international teams in a competitive market. The research methodology is based on an integrated approach, including an analysis of scientific literature on international marketing and expatriation, study of internal documents and official reports of Nestlé, as well as the use of comparative analysis and expert evaluation methods. The research found that effective international recruitment strategies and professional recruitment of expatriates have a positive impact on the organizational efficiency of Nestlé.