The Role of Organizers in Advancing Sustainable Sport Tourism: Insights from Small-Scale Running Events in Greece

The contribution of small-scale sporting events to tourism sustainable development in local communities has been well recognized in the literature. Small-scale running events in particular are essential in the promotion of sustainable tourism in the community due to their localized impact. Although research has largely focused on the demand side—including participants, spectators, and host communities—limited attention has been given to the supply side, particularly the perspectives of sport event organizers and their role in implementing sustainable practices. This study aims to address this gap and answer key research questions that concern the factors which contribute to the success of these events in relation to their economic, social, and environmental impacts through the lens of the events’ primary decision-makers, their organizers. This study employs an exploratory research method, conducting interviews with twenty-five organizers of diverse Greek running events that represent a variety of geographical contexts and event characteristics of the country, based on their long-standing presence. Findings contribute to sustainable sport tourism literature by developing a theoretical framework which encompasses the three dimensions of sustainability, highlighting inclusivity as a key component within the social dimension. Results indicate that organizers perceive their running events as having a positive economic impact and enhancing social cohesion. They are also aware of the potential environmental impact, like trail preservation, and consequently implement responsible measures to protect the environment. Organizers share a variety of specific strategies and practical suggestions aimed at improving the sustainability of running events, such as managing waste effectively or improving accessibility for diverse participants, offering transferable insights for other event planners and local authorities. This paper showcases the key role of organizers in developing partnerships to implement effective sustainable sport event practices in the destination.