Global Expansion Strategy of Tesla: Challenges and Opportunities

This article examines Tesla's global expansion strategy, focusing on the challenges and opportunities the company faces during the process of internationalization. The relevance of the topic lies in the rapid growth of demand for electric vehicles and the shift of many countries towards carbon emission reduction policies. The aim of this study is to analyze the key aspects of Tesla’s strategy at the international level and identify the main factors contributing to the company’s success in entering new markets. The article analyzes Tesla’s current international presence, examines product and service adaptation to the demands of various countries, and explores the management of the global supply chain and cross-cultural challenges. The research methodology is based on the analysis of scientific literature, publications, and real case studies of Tesla's development in European, Chinese, and U.S. markets. The main findings indicate that Tesla employs a strategy of gradual expansion, taking into account local cond