Sustainable Development Strategies for Women’s Participation in E-Commerce in Guizhou Province in the Digital Economy Era: A Social Work Perspective

随着互联网技术的飞速发展和互联网的快速普及，电商已成为推动经济社会发展的重要力量。在政策支持下，贵州省妇女电商参与数量显著提升，但仍然面临数字基础能力不足、性别角色的制约、产业链支撑不足以及市场竞争和品牌建设等问题。本文从社会工作视角出发，提出以下策略：一是助力妇女思想解放，激发内生动力；二是组织电商互助小组，提升电商能力；三是深化政策倡导，强化物流体系和电商配套措施；四是推动品牌建设，塑造文化品牌和生态农产品IP，助力黔货出山。通过这些策略，旨在提升妇女电商能力，优化政策支持与生态系统建设，推动贵州妇女在电商领域可持续发展，为乡村振兴注入活力。With the rapid development of Internet technology and the rapid popularization of the Internet, e-commerce has become an important force to promote economic and social development. With policy support, the participation of women in e-commerce in Guizhou Province has significantly increased, but it still faces problems such as insufficient digital infrastructure, gender role constraints, inadequate support for the industrial chain, and market competition and brand building. This article proposes the following strategies from the perspective of social work: firstly, to assist women’s ideological liberation and stimulate their intrinsic motivation; secondly, organize e-commerce mutual aid groups to enhance e-commerce capabilities; thirdly, deepen policy advocacy, strengthen logistics systems and e-commerce supporting measures; the fourth is to promote brand building, shape cultural brands and ecological agricultural product IPs, and help Guizhou products to emerge. Through these strategies, the aim is to enhance women’s e-commerce capabilities, optimize policy support and ecosystem construction, promote sustainable development of women in the e-commerce field in Guizhou, and inject vitality into rural revitalization.