“Internet Plus” Empowering Rural Industrial Revitalization: A Study on the Pathways of E-Commerce-Driven Rural Industrial Upgrading

电子商务作为数字经济的重要组成部分，提升农产品价值链和推动乡村经济发展等方面发挥着重要作用，为乡村产业振兴提供了有效路径。通过电子商务的发展，可以实现农产品的价值最大化，推动乡村产业的升级和转型，实现乡村经济的可持续发展。本研究的目的与目标在于通过深入分析电子商务在乡村产业振兴中的作用，并提出具体的发展策略和建议，为实现乡村产业升级和全面振兴提供科学依据和实践指南。As a vital component of the digital economy, e-commerce plays a crucial role in enhancing the agricultural product value chain and driving rural economic development, thereby providing an effective pathway for rural industrial revitalization. Through the development of e-commerce, it is possible to maximize the value of agricultural products, promote the upgrading and transformation of rural industries, and achieve sustainable rural economic development. The purpose and objectives of this study are to conduct an in-depth analysis of e-commerce’s role in rural industrial revitalization and propose specific development strategies and recommendations, aiming to provide a scientific basis and practical guidance for achieving rural industry upgrading and comprehensive revitalization.