Pushkin's Yekaterinburg: Figurative Means of Language in Library Media Texts

The article is devoted to the study of figurative language means used in media texts of Yekaterinburg libraries dedicated to the celebration of the 225th anniversary of A. S. Pushkin's birth in 2024. The article considers different ways of conveying images characteristic of modern media culture, used to attract the attention of a wide audience to events related to the memory of the great classic. An analysis of various types of library events and ways of covering them in media texts is carried out. Examples of dialogization techniques in a journalistic style as linguistic means of interaction between a collective addressee and an addressee of multifunctional texts are given. Particular attention is paid to the role of figurative language means - tropes and figures of speech that help to form a memorable image of A. S. Pushkin and stimulate the activity of library users. The analysis showed that the main means of expressing imagery are epithet, metaphor, hyperbole, personification, metonymy and antithesis. Quotation stimulates reader interest. These techniques allow creating vivid images aimed at attracting the interest of young people and a wide range of readers to cultural memory. The study allows us to conclude that the linguistic and stylistic features of library media texts are important in the process of forming public opinion and preserving the country's cultural heritage.