Research on the Impact of Digital Transformation of E-Commerce Enterprises on Enterprise Innovation Investment

在数字经济加速重构商业生态的背景下，强化创新成为电商企业突破同质化竞争、实现高质量发展的核心路径。本文以2014~2024年沪深A股电商行业上市公司为样本，实证检验数字化转型对创新投入的影响及其作用机制。研究发现，数字化转型显著提升了电商企业的研发强度，且这一效应通过信息透明度的提升得以强化。本文理论贡献在于丰富了电商企业的相关研究，揭示了数字化转型影响创新决策的微观传导路径。实践层面则为电商企业发展数字技术及政府部门完善数字化政策提供支撑，为电商行业实现技术驱动的高质量发展注入新动能。Against the backdrop of accelerating the reconstruction of the business ecosystem in the digital economy, strengthening innovation has become the core path for e-commerce enterprises to break through homogeneous competition and achieve high-quality development. This article empirically tests the impact and mechanism of digital transformation on innovation investment, using listed companies in the e-commerce industry of Shanghai and Shenzhen A-shares from 2014 to 2024 as samples. Research has found that digital transformation significantly enhances the R & D intensity of e-commerce companies, and this effect is strengthened through increased information transparency. The theoretical contribution of this article lies in enriching the relevant research on e-commerce enterprises and revealing the micro transmission path of the impact of digital transformation on innovation decision-making. On the practical level, it provides support for the development of digital technology for e-commerce enterprises and the improvement of digital policies by government departments, injecting new momentum into the high-quality development of the e-commerce industry driven by technology.