Research on the Path of Rural Industry Revitalization in the Digital Era—Based on the Perspective of Industrial Development and Rural E-Commerce

数字技术与电子商务的发展正在引发传统产业组织的系统性变革。在此进程中，直播电商作为关键载体，通过数字劳动重塑价值链分配机制，其创新扩散效应已突破核心市场边界，深度嵌入乡村经济场域重构乡村产业生态。在快速发展的背后，乡村产业发展呈现局部突破与整体滞后并存的特征：农业生产智能化与供应链数字化取得初步成效，但人才断层、产业链低端锁定和生态破坏成为产业发展的潜在危机。基于此，本研究提出构建“新基建 + 智慧物流”基础设施网络和创新“直播电商 + 社区团购”融合模式，激活市场下沉潜力、优化资源配置效率，为乡村产业振兴路径注入可持续动能。The development of digital technology and e-commerce is triggering a systemic change in traditional industrial organizations. In this process, live streaming e-commerce, as a key carrier, reshapes the distribution mechanism of the value chain through digital labor, and its innovation diffusion effect has broken through the core market boundary and is deeply embedded in the rural economic field to reconstruct the rural industrial ecology. Behind the rapid development, the development of rural industries has shown the coexistence of local breakthroughs and overall lags: the intelligence of agricultural production and the digitalization of the supply chain have achieved initial results, but the talent fault, the low-end lock-in of the industrial chain and the ecological damage have become potential crises for industrial development. Based on this, this study proposes to build an infrastructure network of “new infrastructure and smart logistics” and innovate the integration model of “live streaming e-commerce and community group buying” to activate the potential of market sinking, optimize the efficiency of resource allocation, and inject sustainable momentum into the path of rural industry revitalization.