Research Status, Hotspots, and Trends of Rural E-Commerce in China—A Visual Analysis Based on Citespace

随着数字经济的快速发展，农村电子商务已成为推动农业农村现代化转型的重要力量。本研究运用Citespace 6.4软件，基于中国知网数据库中的495篇文献，对我国农村电商领域的研究现状、热点与趋势进行了可视化分析。分析结果表明，农村电商领域的研究经历了从初步探索到快速发展，再到创新拓展的三个阶段。未来研究应更加重视对数字技术与农村电商融合机制、电商助力共同富裕路径等内容的研究。With the rapid development of the digital economy, rural e-commerce has emerged as a significant force in promoting the modernization transformation of agriculture and rural areas. This study employs Citespace 6.4 software to conduct a visual analysis of 495 research articles from the CNKI database, examining the current status, hotspots, and trends in the field of rural e-commerce in China. The results indicate that research in this field has evolved through three stages: initial exploration, rapid development, and innovative expansion. Future studies should place greater emphasis on the integration mechanisms of digital technologies with rural e-commerce and the pathways through which e-commerce contributes to common prosperity.