A Study on Service Quality and Customer Satisfaction on HDFC Bank in Coimbatore City

Today’s finicky banking customers will settle for nothing less. The customer has come to realize somewhat belatedly that he is the king. The customers choice of one entity over another as his principal bank is determined by considerations of service quality rather than any other factor. He wants competitive loan rates but at the same time also wants his loan or credit card application processed in double quick time. So, does HDFC bank meet these heightened expectations? What are the customers‟ perceptions of service quality of the banks? Which dimension of service quality of HDFC bank is performing well?