Entrepreneurship Training, Entrepreneurial Management, and Product Competitiveness: An Empirical Study of Small and Medium Micro Enterprises

The purpose of this study was to determine the effect of Entrepreneurship Training through Entrepreneurial Management on Product Competitiveness in MSMEs. The approach used in this study is Quantitative explanatory and descriptive methods. The population of the study was MSMEs that had participated in entrepreneurship and entrepreneurial management training organized by the Sidenreng Rappang Regency Trade and Industry Office. The sample used was census sampling, all populations were made into the same sample of 40 respondents. Data collection was carried out using a questionnaire and analyzed with the help of the Structural Equation Modeling application using the Partial Least Squares (SEM-PLS) Version 4.00 method. Seen from the results of data processing through SEM-PLS. The results of the direct effect analysis showed that entrepreneurship training had a positive and significant effect on entrepreneurial management and product competitiveness. While the indirect effect test showed that entrepreneurship training had a positive and significant effect on product competitiveness through entrepreneurial management as a mediating variable. Thus, all hypotheses proposed in this study can be accepted.