Legal support for consumer rights protection in modern conditions

The article is devoted to the study of modern aspects of legal support for consumer rights protection. The article emphasizes that in the context of globalization, digitalization of the economy and the expansion of the consumer issue, the effectiveness of legal support for consumer rights protection in the market is of particular importance. The article examines the current regulatory framework for consumer protection. It is noted that international agreements, such as the Association Agreement between Ukraine and the EU, contribute to the harmonization of national legislation with European standards, ensuring a common approach to solving consumer problems and increasing the transparency of the control system. A legal analysis of the system of state control in the field of consumer rights protection is conducted. The article emphasizes that the current Law of Ukraine «On Consumer Rights Protection» defines in detail the legal status of the consumer, and also establishes a mechanism for protecting his rights. Today, the implementation of state policy in the field of consumer protection is ensured by the State Service of Ukraine for Food Safety and Consumer Protection, the Antimonopoly Committee of Ukraine, the Ministry of Economy of Ukraine, local governments, and law enforcement agencies. The conclusions emphasize that in modern conditions, the existing legislative framework for regulating relations in the field of consumer protection is a key element in ensuring the effectiveness of the implementation of state policy. State control in the field of consumer protection is an important mechanism for ensuring compliance with the legislation regulating the relationship between consumers and business entities. It involves systematic monitoring of the activities of enterprises, verification of the compliance of their products and services with the requirements of regulatory legal acts, prevention and elimination of violations of consumer rights, as well as ensuring compensation for losses in case of violations. Control is aimed at preventing fraud, scams, and unfair competition, creating safe conditions for the consumption of goods and services, and maintaining citizens’ trust in government agencies.