Integrating digital society trends into teaching materials: Enhancing Indonesian language learning for foreign speakers at Universitas Pekalongan

The integration of digital society trends into teaching materials has become crucial in enhancing the learning experience, particularly for Indonesian language learners as foreign speakers (BIPA). This research investigates the effectiveness of digital-based teaching materials in improving language competence and cultural understanding among BIPA students at Universitas Pekalongan. A mixed-methods approach was employed, combining quantitative and qualitative data collection. The study involved 50 BIPA students as participants, divided into experimental and control groups. The experimental group utilized digital teaching materials incorporating social media content, interactive applications, and digital storytelling, while the control group used conventional materials. Data were collected through pre-tests, post-tests, and surveys, complemented by interviews and classroom observations. The results indicate a significant improvement in the experimental group’s performance, with an average post-test score increase of 25% compared to 10% in the control group. Survey responses show that 90% of students in the experimental group found the digital materials engaging and effective for understanding Indonesian culture. Qualitative findings highlight the relevance of digital tools in aligning with students^ learning habits in a digital society. This study concludes that integrating digital trends into teaching materials not only enhances language acquisition but also fosters cultural appreciation, offering a practical model for modern BIPA programs.