The Effects of Internet Communication on Marriage-Related Decision Making: An Empirical Investigation of Contemporary Youth

随着互联网的快速发展，具有传播效应的婚配信息对人们的婚配意愿产生了显著影响。本文从不同年代信息传播方式的变化对社会婚配模式的影响以及人口政策传播对婚配情况的影响入手，再结合当今互联网发展下具有传播效应的婚配信息的特点建立了信息传播模型，模拟适婚人群婚配观念的变化过程，并通过湖北省的人口数据进行实证分析。研究发现，具有传播效应的婚配信息相比与其他婚配信息的传播速度快，影响时间长，且具有较强的感染性。最后提出了针对互联网婚配信息传播的应对策略，以减轻其对婚配意愿的影响，促进社会婚配情况的稳定发展。With the rapid development of the internet, marriage-related information with propagation effects has significantly influenced individuals’ marital intentions. This study begins by examining the impact of changes in information dissemination methods across different eras on societal marriage patterns, as well as the influence of population policy dissemination on marital trends. It then establishes an information propagation model based on the characteristics of marriage-related information with propagation effects in the current internet era, simulating the evolution of marital attitudes among marriageable populations. Empirical analysis is conducted using demographic data from Hubei Province. The research finds that marriage-related information with propagation effects spreads faster, has a longer-lasting impact, and possesses stronger infectivity compared to other types of marital information. Finally, the study proposes strategies to address the dissemination of internet-based marital information, aiming to mitigate its influence on marital intentions and promote stable development in societal marriage trends.