SWOT ANALYSIS TO OPTIMIZE BUSINESS ASSISTANCE ACTIVITIESIN OBTAINING HALAL CERTIFICATION (A CASE STUDY OF THE HALAL CENTER AT UMLA)

This study aims to determine the strengths, weaknesses, opportunities, threats, and strategies that can be applied in mentoring activities for business actors to obtain halal certification at Halal Center UMLA. This study uses a qualitative method with live observation and interviews in depth, then the data is analyzed in a descriptive. The results of this study are Strategy for Optimising Business Actor Assistance in Obtaining Halal Certification Regular Scheme at the Halal Center UMLA, SO strategy: utilizing all P3H owned to be used as a promotional agent while collaborating in terms of organizing socialization or other cooperation; ST: maximizing cooperation owned by the Muhammadiyah organization or its network to be able to synergize in providing workshops and free quotas in issuing self-declare halal certification, WO: collaborating with other agencies to increase funding sources that can be used for training programs and scientific development of P3H; and WT: optimizing the role of the competent and highly committed P3H Halal Center UMLA in implementing SJPH. And Strategy for Optimising Business Actor Assistance in Obtaining Halal Certification Regular Scheme at the Halal Center UMLA SO strategy: taking a special approach to all Muhammadiyah charitable businesses so that they can carry out regular scheme halal certification. by using the services of the UMLA Halal Center; ST: disseminating information about the existence of the Halal Center institution that provides regular halal certification assistance services with a team that has high credibility and professionalism through Muhammadiyah cadres, WO: maximizing the Muhammadiyah organizational network, especially in the Bojonegoro Residency to get the opportunity to provide halal certification assistance to Muhammadiyah charitable efforts that focus on the health sector and WT: collaborating with other agencies related to the implementation of halal certification to form activity to align perceptions so that there are differences of opinion in the field between the parties involved in the halal certification application process.