Guangxi Zhuang People’s San Yue San Festival: Cultural Inheritance and Modern Rebirth of a Folkloric Festival

研究以国家级非遗“壮族三月三”为对象，解析其文化内涵与传承路径。通过文献分析发现，三月三融合祖先崇拜、自然信仰、婚恋社交及艺术审美等文化，承载民族精神与记忆。当前在政策支持下，其通过节庆活动焕发活力，但仍面临现代化冲击、传承断层及内涵误读等挑战。研究提出完善法规保障、深化文化挖掘与创新、强化人才培养及拓展传播渠道等策略，推动其可持续发展，助力民族文化凝聚与多元共生。This study takes the national intangible cultural heritage “Zhuang People’s San Yue San Festival” as its research object to analyze its cultural connotations and inheritance paths. Through literature analysis, it is found that the March Third Festival integrates cultural elements such as ancestor worship, nature beliefs, marriage and social interactions, and artistic aesthetics, carrying the national spirit and memories. Currently, with policy support, it has regained vitality through festival activities, but still faces challenges such as the impact of modernization, inheritance gaps, and misinterpretations of its cultural connotations. The study proposes strategies including improving legal safeguards, deepening cultural exploration and innovation, strengthening talent cultivation, and expanding communication channels to promote its sustainable development and contribute to the cohesion of national culture and pluralistic symbiosis.