EFFECTIVENESS OF PERSONAL FINANCIAL MANAGEMENT ON SOCIAL ACTIVITIES OF LENDING AND BORROWING IN THE COMMUNITY OF MAKASSAR CITY

The type of qualitative research through a phenomenological approach, The results of the study indicate that the practice of borrowing and borrowing money in Makassar City has been going on for a long time as part of the socio-economic life of the community. On the one hand, this practice provides advantages such as fast and interest-free access, strengthening social relationships, and flexibility in returns. However, on the other hand, there are several weaknesses, such as the lack of formal agreements, potential for social conflicts, financial dependence, unproductive use of funds, and limited resources. To maximize the benefits of this practice, people need to increase financial literacy and manage loans wisely. In addition, the role of the government and related institutions in providing education is very important to create a healthy and sustainable lending ecosystem.